FeaturePrint is a revolutionary app that protects products from counterfeiters.

 Products that are counterfeit hurt consumers in a variety of ways. Because counterfeit goods frequently fall short of quality and safety standards, they pose serious risks to consumer health and safety. Consumers are exposed to potential risks from counterfeit electronics prone to malfunction to counterfeit medications with ineffective or harmful ingredients. Consumers who buy counterfeit goods also lose money because they are tricked into paying for inferior or fraudulent goods. Fake products also damage consumer confidence in reputed brands and companies, harming the economy. However, a mobile app may make it simpler for users to identify fake or counterfeit goods in the future.
 

 AI is used to identify distinct features in products by FeaturePrint

With just a single photo, the innovative FeaturePrint app from Alitheon, powered by artificial intelligence (AI), claims to be able to identify fake goods. Unintentionally selling a fake work of art has serious repercussions that could permanently harm an auction house's reputation. Unbelievably, the black art market, which includes thefts, forgeries, and illegal imports, may generate as much as $6 billion annually, according to the United Nations Office on Drugs and Crime. FeaturePrint might offer a comprehensive solution to the same problem.

Alitheon provides a simple and efficient answer to the counterfeit issue with FeaturePrint. This Optical AI app can analyze and turn the intricate surface details of a physical item into a distinctive mathematical identity by taking a single photo with an iPhone. According to Alitheon, this identification process is not based on an image but rather on a series of numbers that describe the distinctive characteristics of an object. FeaturePrint can easily distinguish between authentic and fake goods by preserving only the details that make an item unique.

FeaturePrint's machine vision and optical AI algorithms replace the need for these intermediaries, in contrast to conventional identification systems that rely on stickers, barcodes, QR codes, or RFID tags. The strategy used by Alitheon makes sure that the object becomes its unique identifier, making it impossible to conceal, separate from, or copy. FeaturePrint addresses conventional systems' inherent flaws and vulnerabilities by eliminating reliance on external identification proxies.

Alitheon provides FeaturePrint as a business-to-business solution, assisting clients directly, despite the fact that it is not available through smartphone app stores.. The app has generated interest, and organizations like FAST Sneaks and the London Bullion Market Association have already adopted it.